Why Summer is the perfect time to work on your business

Want to know why Summer is the perfect time to work on your business? For many service-based businesses, Summer can be the perfect time, for multiple reasons, to work on your business. Very often, business slows down and you’ll find, as a business owner, that you have more space in your calendar than usual. Now you can use this extra space as an opportunity to take some time off, but if you are working for some, or all, of the Summer then it’s the perfect time to work on your business. Keep on reading to find out why summer is the perfect time to work on your business, as well as find out some ways you can work on your business in the Summer.

 

 

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WHY SUMMER IS THE PERFECT TIME TO WORK ON YOUR BUSINESS

 

1. You’ll have the space to focus on your business

If you are like the majority of service-based business owners, the reality is you know you need to work on your business, but clients always come first. Therefore, as your business becomes more successful and busier, it’s harder to find the time and space to focus on your own business. Summer is very often a period of time where things slow down (unless you are a business where summer is your peak). This is usually due to a combination of things. For example, more people are taking holidays so that might result in you having fewer client meetings and less emails in your inbox. The majority of business conferences, events and networking will take a break over Summer so that could free up space in your calendar. Given that lots of people are away, it also might be a time that you strategically have decided not to run a launch or a major marketing campaign,

 

It might be for one or numerous reasons that your business is quieter in the Summer and this makes Summer the perfect time to work on your business.

 

2. You are mid-way through your annual plan and now have more information

 

Depending where you live this may or may not apply for you. However, I’m based in the Northern Hemisphere, in England, and so by the time Summer hits, we’re halfway through the calendar year. This makes Summer the perfect time to work on your business because you are now midway through your annual plan and have more information.

 

At the beginning of the year, when you set your annual goals and created your annual plan, you did it with the information you had at the time and with the best of intentions. But now things are different. You know what is and isn’t working. You know what you do and don’t enjoy. You can assess what revenue has really come into the business and what marketing led to those sales.

 

All of that information may mean you have work on your business and revise your plan for the rest of your year or it could mean there is something specific you work on during the quieter summer months.

 

 

3. You still have plenty of time left to influence the year

 

As just discussed, Summer, in the Northern Hemisphere, comes mid-year and that gives you a whole load of information to use if looked back on properly. But equally, there is still enough time to make a difference to the year. Depending on when you are working on your business, it may be that you have four or five months left of the year, which is plenty of time to make a huge difference. This is especially true for businesses where Q4 is their golden quarter and whilst only being 25% of the year time-wise, can be more valuable in terms of revenue (anywhere between 35 – 60%).

 

 

PERSONALISED ONE-TO-ONE MENTORING TO HELP YOU SUCCESSFULLY GROW YOUR BUSINESS ON YOUR TERMS If September feels like the New Year for you, then why not make the most of it and set yourself up for success with one-to-one mentoring? My one-to-one mentoring is tailored around your business and lifestyle goals. You come with your goals and I’ll provide the strategy, training and accountability to ensure you are the best CEO you can be, so that you can achieve your goals. For all the information and to apply click here.

 

4. September can feel like a second New Year start

 

As I said, I’m based in England, where the school year starts in September. And there is no denying that means for many September can feel like a second New Year start. Children go back to school, adults go back to work nd it just feels like a fresh start. People refocus, and you can just feel the energy shift and increase. By working on your business in the Summer you can ensure you are prepared and able to make the most of the September ‘New Year’ start.

 

What to work on during the summer 

 

As you’ve seen, there are multiple reasons why Summer is the perfect time to work on your business, but what should you be working on. As a business owner, there is so much you could be doing, and even with a bit more time on the hands the reality is you can’t do everything. However, here are some things you can do to work on your business.

 

Review your pricing – This is especially important is Q4 is one of your peak periods of the year. Before those sales pour in it makes sense to have reviewed your pricing and make sure you’re happy with it. Want help to review and revise your pricing? You can book a Pricing Power Hour here.

 

Create your annual plan – Your annual plan doesn’t have to run January to December. In fact, September to August is the third most common period of time I help business owners to create annual plans for (second is April to March). If you want your annual plan to start in September or October then use the summer to create your annual plan. And if you’d like my help, click here for all the information about my annual planning Strategy Day. 

 

CREATE A STRATEGIC ANNUAL PLAN IN JUST ONE DAY I’m the Annual Planning Queen and I specialise in helping solo and micro service-based business owners plan for the year ahead. By booking a Strategy Day with me, I’ll ensure you have a powerful and productive annual planning day where we consider all the major elements to ensure you can achieve your goals for the year ahead. All you have to do is secure your date, block it out in your diary and get ready to be guided through my signature annual planning framework that guarantees by the end of of our time together you’ll have a clear roadmap to achieve your goals and be excited for the year ahead. For all the information and to book a Strategy Day click here.

 

Refine your sales and marketing strategy

You already know how important it is to have a robust sales and marketing strategy, but unfortunately, sales and marketing aren’t something that stands still. What worked last year might not be working now and that’s why regularly reviewing and refining your sales and marketing strategy is important. This is especially important if Q4 is important for your business. You’ll want to make sure your sales and marketing strategy is in the best place possible, so use the Summer to do that. If you’d like help with reviewing and refining your sales and marketing strategy then IGNITE is for you. For all the information and to book click here. 

 

Create a scalable offer

If scaling your business has been a desire for a while and you’ve struggle to get round to making it a reality then that’s a perfect thing to do during the quieter Summer. Now, with more space on your calendar, you can finally sit down and think about what scalable offer is right for your business and create it. If you’d like help with choosing, creating and launching your first scalable offer then Fully Booked and Scaling is for you. 

 

Batch create your marketing – If you know that Summer is the quiet before the storm, then it makes sense to use the quiet period to help you be prepared for the storm. During busier periods, you’ll want to be freeing up as much time as possible for income-generating activities (aka delivering, working with clients etc). So it makes sense in your quieter periods to batch your marketing in advance so that you aren’t having to set aside time for marketing whilst your busy, but that your marketing continues, because yes consistency is key. Whether your are writing blog posts, creating YouTube videos, recording podcast episodes, sending emails, or posting on social media virtually all of that marketing can be created and scheduled in advance so make the most of that.

 

 

 

That’s it. You now know why summer is the perfect time to work on your business. 

 

When used well, having a slightly quieter summer where you can work on your business rather than in your business can be a blessing in disguise. By working on your business in the ways shown it can mean you have the time to be the CEO your business needs and put your business in a great position to make the most of the end of the year.

 

I hope you’ve found this blog post useful. If you have do let me know over on Instagram or LinkedIn.