I have a bachelor's degree in a Dance, a masters degree in Arts Administration and Cultural Policy, and a professional diploma in Marketing. I started my career working in administrative roles for a range of dance and theatre companies. My management journey started in 2012 when I became the Marketing Manager of English National Ballet and played an instrumental role in its rebrand, alongside managing the marketing for all its productions. Then, I moved to be the Marketing Manager of Nimax Theatres (owner of 6 West End theatres) where I manage marketing the whole group, as well as campaigns for numerous West End productions.
I am currently an Associate Member of the Chartered Institute of Marketing and Member of the Arts Marketing Association.
I have always been a big fan of personal development and over time this led to an obsession with learning how people become successful.
"There is nothing wrong with being ambitious" - Angela Merkel
I absolutely believe there is nothing wrong with being ambitious. However, success can't be achieved alone and I coach women to acknowledge their deepest dreams, build confidence, take massive action and achieve the professional success they are truly capable of.
I am the founder of PropelHer, which supports ambitious women to acknowledge their biggest goals. Through PropelHer I coach women 1:1, run a membership community and am the leader of PropelHer's Book Club.