Are you a small business owner that wants to diversify your marketing but are worried about spreading yourself too thin? Diversifying your marketing is a smart business decision, but there is no doubt that if you aren’t careful you can…
Search Engine Optimisation (SEO) is a powerful way to market a business, yet so many small business owners ignore it because they think it is only for big businesses. That is far from the truth and many small business owners…
A question I get asked a lot is “Does my website need a blog?”. As a small business owner the fact is you can’t take advantage of every type of marketing. You just don’t have the time and money for…
Want to know what long-form content is and why your small business needs it even with attention spans constantly being on the decrease? When marketing your business you want to have a mixture of long-form content and short-form content. Given…
Want to know how to get started with multi-channel content marketing? It is common when you first start a business to focus on using one marketing channel, but relying on just one marketing channel long-term is risky. With that in…
Do you think your business needs a long-term content strategy? If you are planning to be in business for years then you are probably correct. Nowadays lots of businesses are too heavily focused on short-term content and whilst that helps…
Want to know how to repurpose content across multiple marketing channels? If so, you are in the right place. Creating content requires time, energy and (possibly) money so it makes sense to get the most out of the content you…
Want to know what the Content Marketing Trifecta is and why it is so effective for marketing a business online? As a business owner, you have so many options about how to market your business that it can be difficult…
Want to build the ‘Know, Like and Trust’ factor through content? Buying something online is a leap of faith. You are essentially giving someone money in exchange for a promised service or product. So if you want to make more…
Want to know how to add personality to your financial services marketing? Let’s be real financial services marketing isn’t known for being full of personality. If you asked the average person to describe what they’d expect from financial services marketing…