Do you have a mailing list for your business but not sure how to segment it? Do you send every email to everyone and would like to start emailing more strategically? In this post, I will be sharing 3 ways…
Whether you are a solopreneur or a small business owner, when you first start your business, you might be limited in financial resources and be ‘bootstrapping’. Now I am a big believer in bootstrapping because that is exactly how I…
Want to use Instagram strategically to market your business? Fed up of posting on the fly and want to plan your content ahead of time? In this post, I will be sharing how you can plan your Instagram feed content…
Are you planning on launching something soon? Maybe a podcast, a new programme, a live event or a book? Regardless of what you are launching, the fundamental launching process is the same and in this post, I will walk you…
Are you using Facebook Ads to market your business? Whether you are spending ten, hundreds or thousands of pounds you should be A/B testing your Facebook Ads. In this post, I will be sharing a few different ways you can…
If you are marketing your business online then I would hope by now you have come across the phrase call to action or CTA. A call to action is simply an instruction that is included in your marketing that is…
As a marketer and a website owner, Google Analytics has to be one of my favourite tools. I can’t believe how much insight Google provides to website owners for free. Now when you start delving into Google Analytics it can…
Time is precious for everyone and even more so if you are a solopreneur or small business owner. That is why it is key to make technology work for you and automated email campaigns are a great example of this…
