Want to know how to create a marketing plan to launch a new service? Whether you are launching the very first service your business will offer, or your thousandth, you need to a marketing plan to ensure that people hear…
You might think it is impossible to take time off as a solopreneur or small business owner, but I’m here to tell you otherwise. It is a known fact that the majority of self-employed people (freelancers, solopreneurs, small business owners…
Want to know how to make time for social media marketing? Maybe you’ve already got social media profiles for your business and you haven’t posted in weeks or months. Or maybe you haven’t even opened social media profiles for your…
Have you got a shiny website for your business but no tracking pixels? Tracking pixels will allow you to understand more about your website and your visitors. This will help you to optimise your marketing and make more sales. Keep…
Have you set boundaries in your small business? If you haven’t and want to find out how to go about setting boundaries then you are in the right place. Whether you need to set boundaries for yourself, your clients or…
Want to make sure you have the right types of tickets for your in-person event? Very often event organisers will focus all of their energy on trying to set the right price for their standard, or general admissions, ticket. However,…
Want to know how to make more money when you are fully booked? For many service-based business owners, the dream is to be fully booked. However, it is common to become fully booked and then realise you can’t achieve your…
Want to find free ways to increase the visibility of your small business? Having a great product or service isn’t enough to ensure a successful business. If you want a successful business, then you need to ensure that people are…
Are you trying to work out whether to use created or curated content for your small business? Or maybe you are using both at the moment and not 100% sure what the created vs curated content balance should be. Keep…
Do you want to do market research for a small business? Market research is a powerful activity that all businesses should undertake. However, as a small business, your resources (both financially and timewise) will mean that some market research options…