Why the most popular scalable offer in your industry might be wrong for your business

There is no one universal best scalable offer for every business and that’s why the most popular scalable offer in your industry might be wrong for your business. If you are thinking about creating a scalable offer and have started to look around your industry to see what other businesses are doing there is bound to be a popular option. But just because a scalable is popular in your industry, in fact, even if it is working really well for many businesses in your industry that doesn’t mean it is the right scalable offer for your business. Keep on reading to find out why the most popular scalable offer in your industry might be wrong for your business.

 

 

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So you’ve decided you want to add a scalable offer to your business and start scaling. It’s a milestone moment in your business, but then you are faced with the options. Should you have a mastermind, a membership, a group programme, run events, deliver online workshops or create digital products? With so many options, it’s easy to start looking around at your industry and see what other businesses are doing. Very quickly, you’ll notice trends and it may be that one or two scalable offers stand out as being very popular. But just because something is popular in your industry doesn’t mean it is the right choice for you.

You have to remember that you are on the outside only seeing part of the picture, and the business and life you want to create may be very different to other people in your industry. Now the problem is the most popular, scalable offer in your industry could be the right choice for your business, but it could also be the wrong choice. So I’m not telling you to rebel the industry and go in the complete opposite direction. I’m telling you not to just blindly start creating the most popular, scalable offer without first properly thinking about whether it is the right choice for your business and you. And to help you make that choice here are 4 reasons why the most popular scalable offer in your industry might be wrong for your business.

 

WHY THE MOST POPULAR SCALABLE OFFER IN YOUR INDUSTRY MIGHT BE WRONG FOR YOUR BUSINESS

 

1. It doesn’t take into consideration the rest of your offer suite

 

The right scalable offer should strengthen your business, but for that to happen it is essential to consider the rest of your offer suite. When you just decide to choose the most popular scalable offer in your industry, it’s easy for it not to strengthen your offer suite. For example, your offer suite should be designed to maximise client lifetime value (You can find out more about what client lifetime value is and how to increase it.) It might be that at the moment you offer high-ticket one-to-one services that, on the whole, once someone has worked with you once they don’t need to work with you one-to-one again. Now you might be in an industry where the most popular, scalable offer is a digital course. However, what you actually need is a way for people to work with you afterwards and for that the most sensible thing is to offer something that still has your involvement, but at a lower touch such as a membership.

 

In addition to using your scalable offer to maximise client lifetime value, your scalable offer can also strengthen your offer suite by providing a different source of income. For example, you might be a service provider that works on retainer (such as an accountant, designer, social media manager, virtual assistant or online business manager), but because many service providers get one-off work you keep seeing that you need a scalable offer that generates monthly recurring revenue. For some service providers adding in a monthly recurring revenue is fantastic for strengthening an offer suite. But you’ve already got monthly recurring revenue so its’ not important for you. In your case, a passive income source so if you can’t work you can still generate more money may be considerably more important and so you actually to scale via digital products.

 

Another thing to consider when adding a scalable offer is whether you can use it to support the existing seasonality in your offer suite. For example, it might be that there is natural seasonality in your offers where you always a low period or two. You could decide to specifically create a group programme for a short period of time and strategically run it at times when your sales / deliver is notoriously low period.

 

PERSONALISED ONE-TO-ONE MENTORING TO HELP YOU SUCCESSFULLY SCALE YOUR BUSINESS ON YOUR TERMS Scaling your business marks a new chapter in your business growth, but getting clear on why you want to scale and then having the support to choose, create and successfully launch the right scalable offers is key. My one-to-one mentoring is tailored around your business and lifestyle goals. You come with your goals and I’ll help you to make the best decisions around your offer suite, pricing, marketing, sales and operations to successfully scale. But I’ll also be there to challenge you, to hold you accountable and to become the next level of CEO you need to be to having a thriving scaling business. For all the information and to apply click here.

 

2. It doesn’t take into consideration how you like to work and deliver

The most popular scalable offer in your industry might be wrong for your business because it requires you to work and deliver in a way that you don’t like. I’m starting with this one because it’s something I’ve dealt with personally and something that so often means people end up in tricky situations where they have a successful scalable offer that they want to close because it just doesn’t work for them.

 

For example, in my industry (business/marketing) there was a big push on creating self-study courses that would act as a form as passive income. Now I much prefer active deliver to passive delivery. I prefer delivering live, I prefer people being able to ask questions and get at least some personalisef feedback/recommednations and I prefer to know people are working through my offers (rather than being purchased and never accessed). This meant for years because my industry pushed passive income courses, which I had no interest in, I didn’t scale my business. But then I realised I didn’t have to go with the most popular. I forced on scaling through live scalable offers – in-person events, online workshops and group trainings. This aligned with my preferred way to work and deliver and meant I was genuinely excited to scale.

 

My industry pushed something that didn’t feel right so I didn’t scale for ages. But equally, I see many people who do decide to scale via the most popular scalable offer in the industry and don’t consider how they like to work or deliver and then end up hating what they’ve created (and sometimes shutting them down). For example, in some industries memberships are really popular. They offer a way to have a monthly recurring revenue, often memberships are at a much lower price (so can work great for an ascension mode)l, and it can mean you have a community of raving fans, which is great for marketing and referrals. But memberships are a long-term commitment. You have to commit to providing new content month after month, or running calls month after month, and communities need ongoing management and support. For some people, the ongoing responsibility can feel as ifi it is restricting their freedom and taking over their life.

 

The right scalable offer for your business will align with how you like to work and deliver. You might prefer to work with people over short periods of time or long periods of time. You might prefer to create on your own schedule and release into the world, or you might prefer to have a schedule and actively deiiver. Asking yourself how you like to work and deliver is key if you want to find the right scalable offer for your business.

 

3. It doesn’t take into consideration your ultimate business and lifestyle goals

 

This is a big one for me. I’m all about ensuring that whenever you are making choices in your business, they are moving you closer to your ultimate business and lifestyle goals. As you can imagine, these can vary drastically so there is no way the most popular, scalable offer in your industry is going to be right for every business in your industry. Here are some examples.

 

Example 1 – Level of impact

Some businesses set big impact goals where they want to help thousands, tens of thousands, hundreds of thousands or millions of people. If you’ve got a big impact goal for your business then scaling via in-person events or a mastermind just isn’t going to make sense. In that scenario you are going to be focused on uncapped scalable offers like digital products, membership or a group programmes.

 

Example 2 – Wanting to take extended periods of time off

You might have the lifestyle goal which involves taking extended periods of time off. In this scenario ongoing scalable offers like a membership or mastermind aren’t going to make sense, but good programmes or digital products will work fantastic.

 

These are just two examples to get you thinking, but the point is that when choosing the right scalable offer for your business you need to be thinking further ahead than just this year. What do you ultimately want for your business and life, and will this scalable offer help you to achieve that or be a pulling you away from that?

 

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4. It doesn’t take into consideration your resources

Different scalable offers need different resources and if you are looking at the leader in your industry who likely has a decent team and a significant operational setup, then something that works smoothly in their business could mean drastic changes are required in your business. For example, running an event means juggling lots of moving pieces both in advance and during the event, This requires a team to be done successfully. Do you already have the team, or is this something you’d be willing to build? How would that look?

 

Scaling via online offers – memberships, masterminds, digital products – when you’ve previously been working one-to-one may mean investing in new software and tech to smoothly sell and deliver. For example, in my business when I decided I wanted to start scaling I upgraded my tech setup to Kartra, which is a one-stop shop for online businesses. It meant I was able to build membership areas and digital courses, and sell them all in one place.

 

You’ll need to think about what resources your business currently has and what would be needed in order to successfully sell and deliver your intended scalable offer.

 

That’s it. You now know why the most popular scalable offer in your industry might be wrong for your business.

 

 

Business would be so much easier if it was one-size-fits-all, but it really isn’t. To decide that the right scalable offer for your business is the most popular scalable offer in your industry without properly thinking about it can be costly in the low rung. You can spend time, energy and money to create something that later down the line you realise really wasn’t the best choice. Hopefully, this blog post will help you to avoid making that mistake.

I hope you’ve found this blog post useful. If you have do let me know over on Instagram or LinkedIn.

 

Hopefully you now see the importance of properly thinking through what scalable offer is best for your business, and it you want to support with choosing and then creating, launching and continually selling your scalable offer, then I can help you. 

This is exactly what I help clients with in my one-to-one mentoring. For all the information and to apply click here.