If I asked you right now, “Is your revenue goal high enough to pay yourself…
Want to know how to build a six-figure business in 2026? Maybe this is your first year of setting yourself the goal of hitting six-figures in your business or maybe you’ve dreamt of being a six-figure business owner for some time but are determined that 2026 is the year you’ll make it happen. Either way you are in the right place. Keep on reading to find out how to build a six-figure business in 2026.
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What is a six-figure business?
A six-figure business is a business that generates between 100,000 and 999,999 in revenue within a 12-month period. Now obviously there is a big difference between generating 100,000, 500,000 and 900,000. Some business owners will use the term multi-six-figure business, which is where a business is generating between 200,000 and 999,999 in revenue within a 12-month period. However, that is still a big financial bracket.
HOW TO BUILD A SIX-FIGURE BUSINESS IN 2026
1. Get clear on why you want a six-figure business
Before delving deep into how to build a six-figure business in 2026, you first should ask yourself, “Why do I want to have a six-figure business?”.
With there being a lot of talk online about being a six-figure business owner or building a six-figure business, it is easy to get swept up and set the goal without really thinking about why it is important to you.
How ‘big’ a six-figure business do you want? Are you talking 100K, 400K, 800K? And what would hitting that level of revenue mean to you? Is it about status? Is it about the amount of money you can pay yourself? Is it about the team that will enable you to have?
Be honest with yourself about why building a six-figure business is important to you. Being super clear on your why is key because the reality is at some point in the future there will be hard times and knowing exactly why you wanted to grow your business to the six-figure level will be key to ensure you keep on going.
2. Set a clear financial goal
As already discussed, the financial range within the ‘six-figure business’ bracket is vast. Therefore, it is important for you to set a clear financial goal (or maybe even goals) for your business.
The first financial goal will be the revenue goal. So you’ll want to say exactly how much money you want to generate through your business within the 12-month period. Then, depending on your why for the business it might make sense to set other financial goals.
For example, you might decide to set a profit goal. The reality is you could make 100k in revenue but then also spend 100k. Is that what you want or whilst growing revenue do you also want to be growing profit?
If one of your reasons for having a six-figure business was due to what the amount of money you want to personally make then it may be you also set another goal around that.
Having multiple financial goals will actually help when you think about what to do to generate the money, and when you get down to financial forecasting as you’ll be able to see if your approach works for the multiple goals.
| YOU’VE GOT THE GOAL OF HITTING SIX-FIGURES NOW TOGETHER LET’S CREATE THE PLAN TO MAKE THAT GOAL COME TRUE.
A 2026 Vision-to-Strategy CEO Day is the ultimate 1:1 strategic planning day for service-based business owners who are ready to step fully into their CEO role, want to get complete clarity on what their best year ever looks like, and leave with a results-driven roadmap to make their boldest vision for 2026 happen. You’ve already made the decision that you want a six-figure business, now it’s time to create the plan. All you have to do is set aside a day, you’ll have me as your planning partner, and I’ll guide you through my signature annual planning framework that guarantees by the end of the end you’ll have a clear roadmap to achieve your goals and be excited for the year ahead. For all the information and to instantly book a 2026 Vision-to-Strategy CEO Day click here. |
Creating your business growth strategy
Now that you have clear financial goals it is time to focus on your business growth strategy and work out how you are going to approach reaching your financial goals.
Offer Suite & Pricing
If you want to build a six-figure business, the first thing you have to do is ensure you have the offer suite and pricing that will enable you to achieve that financial goal.
There are so many different ways to make six-figures in a business. In fact i’ve written a blog post about 5 different ways to make 6 figures in your coaching business here. The important thing to remember is your offer suite, what you decide to sell and deliver, to make your six-figure business has implications.
It will impact how many hours you have to work, when you have to work, the amount of people you have to work with, the marketing you’ll need to do, the tech you’ll need, the team you’ll need and so much more. I don’t say this is to scare you but for you to really think carefully about your offer suite so you can have one that enables you to hit your financial goal(s), but also works on other levels.
Take a look at your current offer suite and pricing, and work out whether what you have right now is enough to build your six-figure business or whether you need to make changes. These changes could be increasing or decreasing your prices, the removal of some offers or the introduction of new offers.
Ultimately, at the end of working through your offer suite and pricing you should have a clear list of what you are selling, what the prices of those offers are, and sales targets that mean you are confident that technically you can hit your financial goal.
Marketing & Sales
You have the offer suite for your six-figure business, but now you need to work out how you are going to sell everything in your offer suite and at the desired level of sales to hit your financial goal.
With marketing, there is so much you can do, but you don’t need to do everything and arguably, you probably don’t have the resources to do everything anyway. At a marketing and sales strategy levelyou’ll want to focus in on who your ideal client / customer is for each offer, what marketing channels/platforms you’ll use and what your buyer journey is.
Knowing your ideal client or customer for each offering is vital so you can ensure that you are using your resources as effectively as possible. It might be that you have the same client or customer for multiple offering (which definitely makes life easier), or there might be significant differences. In some cases, you’ll expect the offering to be someone’s first purchase with you, whilst others might be mainly (or even only) aimed at previous and existing clients and customers.
Think about the marketing channels and platforms you’ll use to market your offerings and ensure that you have a mixture that enables people to go through the whole buyer journey. This means you have got marketing that enables someone to become aware of your business for the first time, to be nurtured, and then converted.
Depending on what you sell, conversion might be happening on a sales page, through sales messages (social media or email) or on sales call. Again it is key that you know where conversion is happening so you can identify if there will be a sales block.
Operations, Admin & Delivery
Last but not least you need to think about how your business will operationally deal with the growth. Do your current resources (people, tech, software, equipment etc) will they enable you to successfully deliver a consistent, high-quality, client or customer experience? Or do you need to be making investments? Understanding now what changes will need to be made, even if you don’t make all those changes instantly, will help ensure you don’t get to a point where you grow too quickly, don’t make the necessary changes, and then end up with unhappy clients or customers.
4. Creating your annual plan
Your strategy means that at a top level, you have clarity around how you are going to achieve your goal. You know what you’ll be selling, for how much, to who and via what channels. But how are you going to ensure everything happens? And when will things be happening?
This is where the power of annual planning comes in, as you get to focus on timings and thinking practically about what can and can’t happen based on the available resources.
In your annual plan, you’ll set out the timings for creating new offers, launching offers, marketing campaigns, specific sales and marketing activities, delivering offers, attending conferences/events etc, personal time off and so much more.
Your annual plan should be across all areas of your business so you can quickly see where there may be crunchpoints in your business. Identifying these areas sooner rather than later helps minimise negative impact.
Creating your annual plan will also enable you to then create a financial forecast. For example, knowing your marketing campaigns and / or launch timelines will help you with predicting when sales will happen. Where you might be hiring more support, spending on adverts or making an investment in the business, you can include that in your expenditure.
Together, this should enable you to create an annual profit plan and then you can see how that compares based on the financial goals you set right at the beginning.
5. Getting the right support as a business owner
Building a six-figure business is no easy feat. The majority of businesses will never reach the six-figure mark. The reality is that you will have to grow as a business owner for your business to grow. Look at your plan and think about what support will you need. Do you need mindset support? Do you need a community of like-minded business owners? Do you need a business mentor or coach? Do you need help with planning? Do you need help with a specific aspect of marketing or sales?
Too many business owners think they have to do everything alone and that is so far from the truth. Getting the right support will help you to shorten the time, and make the experience easier, to reaching six-figures.
| GET THE BUSINESS MENTORSHIP YOU NEED TO HIT SIX-FIGURES
My one-to-one mentoring will give you the strategy, support and accountability so your six-figure goal becomes a reality. I’ll be by your side every step of the way to help ensure you are thinking strategically, taking intentional action and analysing your business’ performance. Your business can only grow as much as you do. With my by your side, both you and your business will grow. |
6. Take action, monitor performance and keep optimising
It’s time for you (and your team) to take action. You’ve got an overarching strategy and you’ve got a plan to follow. Now it is time to put in the work. But it isn’t about working all year blindly. The key to success in business is to take action, monitor performance and optimise. If you notice something is working well, do more of that. If something isn’t working as well try to work out why, possibly tweak or stop doing it.
This process of action, review and optimise is what will help your business to grow even faster (than planned).
That’s it. You now know how to build a six-figure business in 2026.
I’m not the type of person who is going to say building a six-figure business is easy. It is was, then everyone would have one right? However, it isn’t complicated.
You need to ensure you have the offer suite and pricing to hit your financial goal. You need to have the marketing and sales that will enable you to generate enough demand and make enough sales. You need to ensure you physically have the resources to deliver.
Outside of that it is about being the best CEO you can be. Making strategic decisions, knowing your numbers, monitoring progress and planning to maximise efficiency and effectiveness.
I hope you’ve found this blog post helpful.
If you are serious about hitting six-figures I’d love to support you.
| GET THE BUSINESS MENTORSHIP YOU NEED TO HIT SIX-FIGURES
My one-to-one mentoring will give you the strategy, support and accountability so your six-figure goal becomes a reality. I’ll be by your side every step of the way to help ensure you are thinking strategically, taking intentional action and analysing your business’ performance so you can keep on optimising. Your business can only grow as much as you do. With my by your side, both you and your business will grow. |
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