Are you ready to be one of the few?
Business Besties, is my signature 1:1 coaching programme. Business Besties is designed for aspiring entrepreneurs and online business owners who are ready to take their idea and turn it into a reality.
The 12-week programme is specifically designed so that by the end of our time working together you will have your website up and running, have a clear marketing plan and be ready to make sales.
Whilst my coaching programme is personalised, possible topics include:
Is your idea business ready yet? You may already be clear on your business model you want to use or maybe you know what your mission is, but not 100% sure how your business will function. 1:1 work, courses, membership site, events etc. Before we do any building business work it is key to make your foundation is strong. We will work together to put together a clear business proposition, with a supporting financial model.
Having a clear brand will be key in order to cut-through and stand out. Your brand is more than your logo. We will looking at your brand values, creating a brand palette and defining your tone of voice. This will form the backbone of all your communication and content creation.
A successful business needs customers/clients. If your business is for everyone then it is really for no one. Getting clear on your target audience will enable you to ensure that your website, emails and all other content is created with that person in mind and give you the best chance of converting.
Your website is the home of your online business. We will work out what structure you need for your site, the best platform for you to use and get you up and running.
As an online business, content marketing will be central to your marketing strategy. We will look at the different types of content marketing: videos, blog posts, infographics, e-books and checklists and work out what content is best for your target audience, your services/products and you.
In simple terms, a sales funnel is how to turn a random person into a buying customer. As a business owner it is your job to make people aware your business and what you offer and then take them on a journey so they buy. Having a clear sales funnel will help you to ensure you are focus your marketing energy in the right direction and help you not get swallowed up into endless pointless marketing.
A successful business needs customers/clients. If your business is for everyone then it is really for no one. Getting clear on your ideal client avatar will enable you to ensure that your website, emails and all other content is created with that person in mind and give you the best chance of converting.
Whilst many people are building businesses off social media, I am still a big beliver in email marketing. It still has the best conversion rates and with social media platform channels changing the rules it is important to be able to communicate with your audience on your own terms. We will cover how to setup your mailing list, how to create opt-in/freebies to get people joining your list and then how to nurture your list so they buy.
Social media has changed the shape of marketing over the last 10 years. We will look at the different platforms (Facebook, Twitter, Instagram, Pinterest, Snapchat) and determine where you should be focusing your effort. We will also look at what type of content you should be creating and developing a social media content schedule to ensure you aren’t panicking with what to post today.
A business isn’t a business if you aren’t making sales. Creating sales pages that convert will be key for your business. We will look at the anatomy of a sales pages, ensure you are setup for payment and if you are offering high-value 1:1 work we will look at creating sales pages that have people booking a free call.
Running a business as a solopreneur means you need to be organised. We will ensure you have the right setup to keep track of your marketing, finance, operations etc.
As a solopreneur your time is precious and a great way to maximise your time is to use automation within your business. We will look at a number of common ways you can add automation into your business such as email autoresponders, social media advertising, social media content schedulers and automated webinars.
You may have only just launched your business, but I am hoping you have big plans for you business. Now that you are all set up we will look at how you can scale your business and how to add into additional revenue streams including passive income streams.
What does the programme include?
- A complimentary 20-minute discovery call to ensure that I’m the right coach for you!
- Welcome Pack
- 90-minute deep dive introduction session
- 11x 50 minute weekly calls
- Recommending reading list
- Access to a range of workbooks to go further into technical areas of starting a business and to support you implementing your weekly tasks
Investment: £3,000 (3 x £1,000 instalments) or £2,000 when paying in full (saving you £1,000).
Working with Charelle was incredibly helpful. I found myself stuck regarding my marketing plan, and my core message because I let too many things interfere with the original idea. Charelle helped me clarify what I want to say, and how I want to say it. She provided great insight regarding the content and the look of the website, and she shared some tips on how to hold myself accountable. The session was very helpful and eye-opening. I now have a clear picture of what I need to do.
I had a power hour session with Charelle and I can’t thank her enough for giving me clarity on my marketing strategy! I have gone from being unsure on my marketing steps and what I should be doing to grow my audience, from having a full plan in place to grow my email list and get in front of my audience. I went into the call unsure on what I was required to do and if I was capable, and came off the call confident in my ability and knowing the steps I need to take to get there!
When it comes to building the business of your dreams you have three choices:
1) Keep it a dream and never do anything to make it a reality
2) DIY IT – Google stuff, attend webinars, put pieces of different systems and make slow progress
3) Work with an experienced coach who can guide you step-by-step to build your business as efficiently and effectively as possible so you start seeing results quickly
I’m not going to lie and say building a business is easy. You probably won’t have a 5-figure month in your first month, but by working with me I can assure you that you will be quickly building a business with a strong foundation, that is aligned to the lifestyle you want to create and be crystal-clear on the journey ahead of you.
Ready to take the next step?
Book your totally-free no-obligation discovery call where we will talk through your current situation and your future business goals. I will answer any questions you have about the programme and probably share a few tips so even if you don’t sign up the call will be worthwhile. Then if you think I am the right coach for you and I feel that you are the right client for me (I only work with committed individuals) then I will send a contract across and once payment is received we will get going.
Sound good to you? If so, what are you waiting for? Book your call today!