Want to know why you shouldn’t build your business on borrowed land? When you are marketing your business you can essentially be building your business on owned or borrowed land. In this blog post you’ll learn about what the difference is between owned and borrowed land, why you shouldn’t build…

Want to know why you shouldn’t rely on social media to market your business? Social media has changed the world forever, and there is no denying the opportunity it offers to small business owners. Without any financial investment, you can open a profile and post content that has the potential…

Want to know what ‘being consistent in your marketing’ means? If you are marketing your own business you are likely to have come across a marketing expert telling you that it is important to be consistent when marketing your business. But what does that actually mean? Well you are in…

Have you heard about having a signature offer in your business but aren’t entirely sure what that means and how to create one? If so, you are in the right place. Having a signature offer in your business can be a game-changer making it both easier to run your business…

Want to know how to gain more repeat business? It’s a well-known fact that it is easier to get someone who has bought from your business once to buy again (given they had a good experience) versus someone who has never bought before. And given how much money it can…

Want to know how to work less hours and still make more money in your one-to-one service provider? As a one-to-one service provider there is a direct relationship between the amount of time you work and the money you make. That can make many one-to-one service providers feel as if…

Heard about using a loss leader pricing strategy but not sure what it actually means and whether it would be good to use in your business? There are many strategies you can use when pricing your services or products, including a loss leader pricing strategy. As with all strategies there…

Want to know how to plan for the new financial year? Business planning can happen at any time of year, but it is common to do annual business planning for the financial year or calendar year. Business planning isn’t something you should just do at the beginning of your business…

Want to know how to build an offer suite around a signature offer? When you are first starting a business it makes sense to have one signature service or offer. Less really is more in the beginning and by just marketing and selling one signature offer you’ll be able to…

Want to know how to market multiple services or digital products in your business? It’s common for an online, service-based, business owner to start with one main service, sometimes referred to as a signature offer, but then in order to maximise customer lifetime value and increase revenue in the business…

Want to build the ‘Know, Like and Trust’ factor through content? Buying something online is a leap of faith. You are essentially giving someone money in exchange for a promised service or product. So if you want to make more sales then you should be focusing on building the ‘Know,…

Want to know how to attract high-ticket clients for your business? In an effort to increase revenue in your business (or work less), you might have created some high-ticket services or offers, but it is pointless having high-ticket services or offers if you then aren’t able to attract clients who…

Thinking about reading The Diary of a CEO: The 33 Laws of Business and Life by Steven Bartlett?? Want to know a bit more about the book before you read a copy for yourself? Well, keep on reading as I’m going to let you know what you’ll find inside as…

Want to know how to grow your business after hitting maximum capacity? Whether you call it hitting maximum capacity, being sold out or being fully booked getting to the point where your books are full and you can’t take on any more client, at that precise time, is a landmark…

On Tuesday 9th January 2024 I received a notification in LinkedIn saying I’d been chosen as a LinkedIn Top Voice. To say I was surprised was an understatement. I’d seen people posting about becoming a LinkedIn Top Voice in previous years and always thought it went to people with tens…

  If you want to successfully scale your 1:1 service business this year there are things you can do now to prepare and make scaling your business easier. Many 1:1 service providers get to a point where they are fed up of their income being tied to the number of…

Want to know how to kickstart your business in the new year? I love the energy of a new year. There is something magical about having a brand new year ahead of you and the opportunity to make (virtually) anything happen. If you are like me, and love that new…

Want to know how to set business goals? Every business, regardless of team size or level of revenue, should have clear business goals. Whilst some small business owners seem to think business goals are just for big businesses they aren’t. Keep on reading to find out how to set business…

Want to know my top Q1 planning tips for small business owners. Quarterly planning is always important in business, but Q1 planning is especially important. Q1 set the tone for the rest of your year. A great Q1 will set your business up for success. A poor Q1 will mean…

Looking for a great UK business or marketing event to attend? Well, I love going to in-person events and 2023 was the year I properly got back out and about to business and marketing events across England. In this review I’m sharing 5 events I went to this year, what…

If you’re a small business owner that wants to take more holidays you need to take annual planning seriously. So many solo, micro and small business owners dream of having more time off and going on more holidays, but it stays a dream. There are numerous reasons why taking holiday…

Annual business planning is a key activity that every business should set time aside to do once a year. But let’s say you’ve set the time aside - what are you actually meant to do as part of the annual business planning process? Well you are in the right place…

Thinking about reading We Should All Be Millionaires: Change Your Thinking, Build Bank, and Claim Your Independence: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers? Want to know a bit more about the book before you read a copy for yourself?Well, keep on…

Want to know how to sell high-ticket services in 2024? Being able to successfully sell high-ticket services can drastically change the financial situation of your business. But there is a big difference between having a high-ticket service available and consistently selling high-ticket services. Keep on reading to find out how…

Want to know how to choose the right scalable offer for your business? For many business owners the dream is to scale their business, rather than grow their business. There are multiple ways you can scale a business with one of them being having scalable offers within your business. But…

Thinking about reading Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall? Want to know a bit more about the book before you read a copy for yourself? Well, keep on reading as I’m going to let you know what you’ll find…

Want to know how to increase your prices with confidence? As a business owner, you should be reviewing your pricing, at least, once a year. And sometimes when you do that review it will become evident that you need to raise your prices. But just because you know you should…

Want to know 4 ways to increase revenue in your business? For most businesses, revenue growth is an ongoing goal. Whether you are looking to grow revenue Month-over-Month, Quarter-over-Quarter or Year-on-Year if you have the desire to generate more revenue in your business then you are in the right place.…

Want to know how to business goals using the Good, Better, Best method? Setting goals is fairly standard practice for a business, but there are a number of ways you can set goals. A fairly common way to set business goals is using the SMART method, but there are other…

Want to know how to do an annual business review for a small business? Every business, regardless of size, should do an annual business review, but a small business won’t have the resources to go into as much depth as a big business. Keep on reading to find out how…

Small business owners need CEO Days and I’d go as far as to say small business owners need CEO Days more than big business owners. So if you are a small business owner that rarely gets the time to strategise and plan for your business keep on reading to find…

Want to know how Kartra can streamline your online business? Running an online business today is easier than ever before. The advances in technology make it easy to sell services and products to people all over the world. However, very quickly you might have found yourself in a situation where…

Are you a small business owner that knows you need to be doing quarterly planning for your small business, but you aren’t sure where to start? Well every business, regardless of size, should be planning for the future. Ideally you should create an annual business plan and then have quarterly…

Thinking about reading Fascinate: How to Make Your Brand Impossible to Resist? Want to know a bit more about the book before you read a copy for yourself? Well, keep on reading as I’m going to let you know what you’ll find inside as well as sharing my thoughts on…

Want to know what the 5Cs of marketing on LinkedIn are? LinkedIn is a great platform to build a personal brand and market your service-based business, but with so many options it’s easy to be overwhelmed and do nothing. To help my clients, who are all service-based business owners,  I…

On the 1st August 2023 I decided to try a 30-day Instagram Reel Challenge. Although I had been creating Instagram Reels on my Instagram account (@charellegriffith) I had got to the point where I would only post Reels occasionally. They definitely weren’t a format that I posted every week. So…

Are you trying to work out how to segment your email subscribers? You’ve heard marketers talk about the importance of segmenting your email list and sending targeted emails, but you aren’t really sure about how you should be segmenting your mailing list. Well, you are in the right place. Keep…

Looking for some social media post ideas for accountants and bookkeepers? Are you an accountant or bookkeeper who is running your own business and now finds yourself also having to be the marketer of your business? If so, you might find yourself thinking “What should I post on social media?”.…

Want to know how to add personality to your financial services marketing? Let’s be real financial services marketing isn’t known for being full of personality. If you asked the average person to describe what they’d expect from financial services marketing they’d say things like formal, traditional, serious, professional, stuffy, boring,…

A question I get asked a lot by business owners is whether you should or shouldn’t schedule social media posts. And I absolutely understand why business owners ask the questions. If you’ve decided to use social media to market your business you’ll quickly discover that you have the option to…

Want to know how to repurpose long-form video content for maximum reach? If so, you are in the right place. There is no denying that making long-form video content takes valuable time, energy and (possibly) money. So it makes sense to ensure you get the most out of the long-form…

Are you trying to work out how to start marketing your financial services business online? Whether you’ve been running your business for years but relied on networking, referrals, and offline marketing to attract and sign clients or you are new to business you are in the right place. In this…

If you want to successfully market your business you are going to have to invest time, money or both. In the beginning. a lot of business owners will opt for the ‘invest time’ option, but the fact is as a business owner time is your most precious asset. So it…

Want to know how to create a bingeable bank of content? If you've ever sat down to watch a Netflix series you’ll know how easy it is to get sucked in and watch episode after episode. As a business owner, you should be striving to do a similar thing with…

A year is a long time in business so as you hit the mid-year point whether that be on the annual calendar, financial calendar or your business calendar it is important that you have a mid-year check-in for your business. It’s a chance to check how the business is performing…

On Monday 12th June  2023 I headed up to Newcastle for Atomicon 2023. Having bought my ticket back in November 2021 I had waited a long time for the conference to finally come around, but it did not disappoint. Keep on reading to find her biggest takeaways and review of…

I'm known for being a big of a consistency queen across all forms of content and a question I get asked a lot is “How do you post every day on social media?”. At the time of writing this blog post (June 2023) I’m currently posting daily on Instagram, TikTok…

  Relying on referrals is very risky yet so many financial services businesses get the majority of their clients through referrals. And because most businesses, in the industry, get clients that way other business owners think it is normal and don’t think about the risk of relying on referrals. If…

  Want to know how to choose a niche for your financial coaching business? Maybe you are just starting your business and have been told to pick a niche for your business. Or maybe you’ve been in your business for a while as a financial coach who helps everyone with…

  Want to know how to create an offer suite for your business? When you first start out in business it is common to only have one or two signature services. However, over time you may find yourself looking to expand what offerings (products or services) your business has available…

Want to know how to repurpose social media content? Creating social medic content can be a time-consuming activity. You’ve got to think about what you want to create and then take photographs, record videos, make graphics, and write captions. The time it takes to create one social media post can…

  Want to know why having a membership will benefit your business? Maybe someone else has mentioned you should consider running a membership and you aren’t sure. Or maybe you’ve seen your competitors running memberships and are working out whether it’s something you should do too. Keep on reading to…

  Want to know how to prepare your business for a new financial year? A new financial year is a great time to take a moment out to reflect on the past and prepare for the future. The new financial year is a great opportunity to dream big about the…

Want to know 5 money mindset blocks that impact business growth? The fact is you can have an amazing business growth strategy created for your business, but if you’ve got money mindset blocks then following that strategy and achieving your desired goal is going to be very difficult. That is…

Want to know how to stop trading your time for money? In many ways, the quickest way to start an online business is to offer a one-to-one service. But as your diary has filled up you might have got to the point where you don’t want to only be able…

  Want to know how to create monthly recurring revenue as a coach, consultant or online expert? For many businesses, monthly recurring revenue is the holy grail. There are so many examples of businesses that have changed their business to a subscription model, or specifically created a new product or…

Thinking about reading Company of One: Why Staying Small is the Next Big Thing for Business by Paul Jarvis? Want to know a bit more about the book before you read a copy for yourself?  Well, keep on reading as I’m going to let you know what you’ll find inside…

  Annual planning is common practice amongst big businesses, but for some reason, many solopreneurs and small business owners seem to think it isn’t something they need to do. That is so far from the truth. A solopreneur or small business owner might not need to go through the exact…

Want to know how to plan an online launch? If you’ve been running an online business for a while then you are likely to come across the idea of having an online launch to sell a service, programme, course or product. You might have even seen other online business owners…

Want to know what the ultimate monthly content planning process is? If you are creating content for your business then you need to be planning your content in advance, rather than winging it. How far in advance you decide to plan is up to you. However, the sweet spot for…

Thinking about reading Chill and Prosper: The New Way to Grow Your Business, Make Millions, and Change the World by Denise-Duffield Thomas? Want to know a bit more about the book before you read a copy for yourself?  Well, keep on reading as I’m going to let you know what…

Looking for a beginner’s guide to seasonal content? Whether you are new to creating content for your business or you’ve been creating evergreen content and are ready to take your content marketing to the next level - you are in the right place. Keep on reading to find out what…

Looking for a beginner’s guide to evergreen content? Maybe you are new to creating content for your business or maybe you’ve been creating timely content and are ready to take your content to the next level. Either way, you are in the right place. Keep on reading to find out…

2023 is fast approaching and at the end of the year, I like to spend some time reflecting on the year gone by and taking note of the lessons I’ve learnt. I don’t have many traditions on the blog but this is definitely one I accidentally started in 2020. You…

Want to spend less time creating and distributing content for your business? Whilst content marketing is a great way to market your business it relies more on human resources than financial resources - aka it can be massively time-consuming. Whether you are making videos, recording podcast episodes, taking photographs, writing…

Want to know how to be more consistent on social media? If you are a business owner who is also looking after the marketing of your business then being consistent on social media can be a struggle. The reality is that marketing can easily be a full-time job so if…

  Are you trying to work out whether you should use hourly pricing or package pricing for your services? Pricing your services can be tricky and there is a lot of conflicting information out there. Some people say to use hourly pricing, some people say to use project pricing, some…

Do you struggle to stick to a content schedule? Do you start a new week or month all excited to be consistent with your content and then before you know it you are back to your old ways and posting ad-hoc? If so, this blog post is for you! Keep…

Updated: 1 Decemeber 2023 Originally published: 23 November 2021   Want to know how to create a content marketing plan for 2024? Whether you are an established business owner who has been using content marketing for years or an aspiring entrepreneur who wants to start a new business in 2024…

  On Friday 14th October 2022, I (Charelle Griffith) was named Content Marketer of the Year at the Digital Women Awards 2022. Here I am heading up to the front to receive my award.     Content Marketer of the Year was a brand new category and I was up…

  A question I get asked A LOT is “How much I should I charge for my services?”.The honest answer is “it depends”. There isn’t only one right way to price your services and everything else is wrong. The fact is there are multiple factors to consider when deciding how…

  Want to know how to scale your business as a solopreneur? Scaling your business is a bit of a buzzword in the online business space. Everywhere you look there will be a business expert telling you that you need to scale your business. The fact is you don’t have…

  Want to know the 5 different ways to make 6-figures in your coaching business? Hitting 6-figures is spoken a lot in the online coaching world, but there is more than one way to hit 6-figures in your business. I love helping coaches to build businesses that work for them,…

Thinking about posting 3 times a day on TikTok? If you’ve been on TikTok, and wandered over to the business side of TikTok, then you’ll have likely come across a TikTok guru telling you to post 3 times a day and thought REALLY?! Well, I thought the same when I…

Want to know about the 6 ways to scale your online, service-based, business? If you are currently providing a one-to-one service online you might feel a bit limited. In order to make more money, you have to work more hours or raise your prices, and if you don’t want to…

  Want to know how to prepare for your first webinar? Running your first webinar is a landmark for many online business owners. As a marketing and sales mechanism it isn’t quite as simple as just ‘showing up’ on social media, which means that only serious business owners take the…

  Want to know what the best marketing tools for solopreneurs are? As a solopreneur, you have to wear a lot of different hats in your business and one of those is marketing. If you don’t learn how to effectively market your business then you’ll seriously struggle to build a…

Want to know how to scale your coaching business? Maybe you are, or are close to being, fully booked with 1-to-1 coaching clients and want to find other ways to generate more income and support more people. Or maybe you just want to focus on generating more money whilst working…

Want to know how to make your services more financially accessible, but still run a profitable business? Maybe you’ve increased your prices and are now worrying that you’ve raised your prices too high for some people. You want to find a way to make your services more accessible from a financial perspective, but…

Want to know how to be more confident making video content? Video plays an essential part of marketing a business online, but it doesn’t come naturally to everyone. Luckily, even if you aren’t super confident right now you can learn how to be more comfortable and confident in front of the…

Want to know how often to post on social media for business? Whether you are new to using social media to market your business or your experienced and wanting to ensure you are using social media as well as possible this blog post will help you. Keep on reading to…

Want to know what the 3 essentials financial goals for solopreneurs and small business owners are? As a business owner you’ve set your business up for a reason and one of those reasons probably involved making money. Rather than just hoping the finances work out you should be setting, and…

Want to know how to manage inconsistent revenue as a solopreneur or small business owner? Highs and lows in revenue is normal for business. Many business owners dream of having consistent revenue month on month in their business, and whilst that happens for some businesses (businesses that run predominantely using…

Want to know how to repurpose your TikTok videos to Instagram Reels and across other platforms? If you are creating TikTok videos then you want to ensure that you are making the most of that content and you do that by repurposing. Repurposing TikTok videos will help maximsie the reach…

Are you struggling to grow your business? Has your business been stuck at a plateau for sometime and do you find yourself asking “Why isn’t my business growing? If so, you are in the right place. Identifying why your business isn’t growing is the first step to being able to…

Want to know how I tripled my TikTok follower count in one day? I started on a TikTok growth journey back in January 2022 and my growth journey has definitely not been linear. After 3 months of very slow growth I managed to triple the number of TikTok followers I…

Want to know how to take your small business to the next level? It is easy for businesses to plateau and get stuck in a figurative rut. Taking your business to the next level isn’t going to just happen. You’ll need to prepare for the growth and then take the…

Want to know why cookie-cutter marketing isn’t working for your business? Maybe you’ve paid for a DIY marketing course or signed up for some type of group programme and are feeling deflated from not seeing the results that are promised or that others are getting. If so, don’t panic! Keep on…

Want to know what the must-have tech tool to scale your online business with ease is? If your aim is to have a business that scales (rather than just grows) you’ll know how investing in the right technology and software is essential. When scaling tech is your best friend as…

Thinking about reading 24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast changing world by Daniel Priestley? Want to know a bit more about the book before you read a copy for yourself?  Well keep on reading as I’m going to let you…

  Want to know how to smash your business goals in 2024? There is nothing like a new year to help you to dream big about what is possible for your business. I love helping business owners to set and achieve their goals, and I decided it was time to…

As a business owner it is super important at the end of the year to do a review. Whether you’ve had an awful, average or amazing year it is important to acknowledge what has happened and what you have learnt. I practice what I preach and in December 2021 I…

Want to know the 9 most common pricing mistakes that service-based businesses make? Pricing makes a massive impact on the success of your business yet so many service-based business owners get it wrong. However, you can be one of the rare ones that gets it right. Keep on reading to…

I often get asked about how I structure my week as a solopreneur so I thought I might as well write a blog post about it. For any business owner time is precious, but as a solopreneur who is juggling running all aspects of my business I think it is…

Want to know what to do when you aren’t on track with your business goals? Sometimes in business everything doesn’t always go to plan. You might have set a big annual goal and then when you check in months later you see that you haven’t made the progress you’d expected…

Do you need to create an annual plan for your business but not sure what you should include in your plan? If so my annual strategic planning day (aka a 202? Strategy Day) might be perfect for you. Keep on reading to find out everything you need to know about…

Want to know how to use the Instagram Stories' link sticker for your business? On the 27th October 2021 Instagram announced it would be making the link sticker, when creating an Instagram Story, available to all. This offers many business owners a new opportunity, and an easier way, to drive…

Want to know how to start a podcast for your business? Maybe you are currently trying to work out whether you should have a podcast, blog or YouTube channel for your business (if so, check out this blog post where I talk through the pros and cons of each option…

Want to know how to price your coaching packages in order to achieve your financial goals? It’s very common for coaches to be told to move from charging by the hour to offering a package. However, once you’ve created your coaching package you’ll need to set a price and that…

Are you trying to create Instagram Reels for your small business but struggling to know what style of Instagram Reel to create? It is easy to see other business making amazing Reels and think “I can’t do that”, but I believe that everyone can create great Reels for their business…

Are you struggling to price your services? If so, a Pricing Power Hour might be the perfect solution for you. Keep on reading to find out everything you need to know about my pricing power hours.   This page may include affiliate links, which means that if you choose to…

Want to know how to post videos on Instagram? Maybe you are starting a new Instagram account or maybe you’ve had Instagram for a while but are ready to add video into the mix. Either way, you are in the right place. Keep on reading to find out how to…

Want to know how to move from one-to-one to one-to-many services? Maybe your one-to-one services are sold out and you don’t want to work any more hours. Maybe you want to find a way to serve more people through your business. Or maybe you are looking for a way to…

Where do you sit on the live launch vs evergreen model argument? Maybe you are already leaning more one way than the other or maybe you really don’t have an idea. No matter what your thoughts are right now I’m here to help you work out whether you should use…

Want to know how to price your coaching or consulting packages properly? There are numerous advantages to pricing your services as a package, rather than by the hour, however, if you aren’t careful it is easy to price your packages wrongly and end up undercharging, being burnt out and not…

Want to know how to make more money when you are fully booked? For many service-based business owners, the dream is to be fully booked. However, it is common to become fully booked and then realise you can’t achieve your financial goals, or for you to want to increase your…

Want to know how to raise your prices as a coach or consultant? Maybe you know you want to raise your prices and are not sure how to choose your new prices. Or maybe you have decided on your new prices and want to know how to start charging your…

Do you want to know how to price your services as a coach or consultant? If so, you are in the right place. There is no hard and fast rule when it comes to setting your prices and that can make it tricky. You’ve probably seen others in your industry…

Do you want to know how to make more money as a coach or consultant? Whether you are a fairly new business owner with space for more client or an established business owner that is fully booked and looking for additional income streams, I’m going to show you how to…

Want to know how to create your 2021 content marketing plan? Whether you are an established business owner who has been relying on content marketing for years or an aspiring entrepreneur who wants to start a new business in 2021 this blog post will help you. Keep on reading to…

Trying to work out how to create your first online sales funnel? Keep on reading as I’ll be showing the best type of funnel to make if you are just starting out and showing you the exact steps you need to go through in order to create your own sales…

Heard lots about content marketing but not using it yet in your business? Considered it is just another distraction and not really sure how it can benefit your business? If so, you are in the right place. Keep on reading to find out 11 benefits of consistent, high-quality content marketing.…

I’m peeling back the curtain and giving you a sneak peek into my content creation process. I don’t class myself as an amazing writer, speaker or designer. However, that hasn’t stopped me from sharing valuable content week after week for years! When it comes to content consistency I'm the queen…

Trying to work out whether you should start a blog, podcast or YouTube channel for your business? It is easy to get overwhelmed when trying to choose the right platform to create regular content, however, I’m here to help you. Keep on reading as you’ll find out the pros and…

Want to know what content marketing is? If so, you are in the right place. Keep on reading to find out what content marketing is, learn about the different types of content you can use to market your business and understand what you need to do next to take full…

A question people often ask me is ‘Should I put my prices on my website?’ This is a question that definitely divides people. There are some marketing experts that will tell you yes, and there are some marketing experts that will tell you no. I personally believe that you should…

Trying to work out what the best pricing strategy is for your small business? If so, keep on reading as I’ll be sharing what a pricing strategy is, some examples of the different types of pricing strategies you could use and some advice to help you choose the right pricing…

Heard people raving about using a value ladder in their business and have no idea what a value ladder is? Don’t worry because I’m here to help you out. Keep on reading to find out exactly what a value ladder is and why your business needs one.   This page…

Maybe you are just getting started with email marketing and excited about all of the possibilities that it offers your business? Or maybe you have you been using email marketing in your business for a while but not keeping an eye on how your emails are actually performing? Either way…

Have you heard that you should be blogging for your business but want to know why? Keep on reading as I’m going to share 7 benefits of blogging for your business.    This page includes affiliate links, which means that if you choose to make a purchase, I may earn…

Is your small business just not making enough money? Does looking at your accounts depress you? Are fed up with working hard and not seeing the results? Firstly, it is important to remember you are not alone. There are plenty of small businesses that don’t make enough money, but that…

Are you an aspiring or current solopreneurs looking for the best business books to read? If so, you’ve come to the right place. I’m a marketing strategist that specialising in working with solopreneurs and I’ve been a book blogger for years. I can’t believe it has taken me so long…

There is nothing worse than knowing you have great blog content on your site, but that no one is reading it. If your blog content is a central part of your marketing strategy then it is vital that you continue to drive traffic to your new blog posts, as well…

Have you heard that a podcast great tool to grow your business? Maybe you already have a podcast and it isn’t having the desired effect on your sales or maybe you are thinking about starting a podcast for your business? The fact is like any marketing channel a podcast CAN…

Trying to find out how to optimise your website for Pinterest? Maybe you are actively marketing your business on Pinterest and want to make sure you’ve got everything covered. Or maybe it is something you are hoping to look into further down the line but want to just have the…

Are you a busy solopreneur looking for productivity tips? If so, you are in the right place. As a solopreneur, time is often the most precious resource you have. As someone who is looking after all the different aspects of your business, and not to mention the fact you have…

Want to know how to choose the best email marketing software for your business?   Well firstly please don’t ask a Facebook Group! Every time I’m in a Facebook Group and I see a post saying “What is the best email marketing tool to use?” or “I know I need…

Want to know how to create an Instagram Content Plan? If so, you are in the right place! I’m going to show you step-by-step how to create your own Instagram Content Plan so you can ensure that you are consistently and strategically marketing your business on this social media platform.…

Email marketing can be a powerful marketing tool but only if the emails are opened. It can be frustrating to spend ages crafting a wonderful email and then look back at your stats and see low open rates. That is where the power of resending email campaigns to non-openers comes…

Want to create an online sales funnel for your business? Keep on reading as you’ll find out what a sales funnel is, why they are so popular and how you can create one for yourself.   This page includes affiliate links, which means that if you choose to make a…

Want to know how to use Instagram Stories to market your business? Have you heard that Instagram is the platform to be on and want to get involved? Have you been making content for your Instagram feed and now want to expand and start creating Instagram Stories too? If you…

Want to know how to choose the right target market for your service-based business? Whilst there are thousands of target markets to serve, making the right decision will make the difference between building a successful or unsuccessful business. It will also save you a lot of pain by not having…

Fed up with only being able to have one link in your Instagram bio? Want to find a way to have multiple links in your bio so you can direct your followers to a number of different places. Keep on reading as I’m sharing 3 ways to have multiple links…

Want to know how I plan my content for the month ahead When it comes to content creation and marketing I swear by planning. Not only does planning allows you to be strategic with your content but it also allows you to batch your content in advance so you can…

Want to know how to use AIDA model in your social media marketing? Whilst AIDA is a marketing model that was established long before social media even existed it doesn’t mean that the model isn’t relevant for social media marketing. Below I’m going to explain how you can use the…

Want to know how to take great photographs of yourself without an Instagram husband?   You know it is important to have pictures of yourself for your marketing. It could be for your website, blog content or social media content. The fact is we live in a world where photographs…

Creating content plays a major part role in my life. On a weekly basis, I create blog posts for CharelleGriffith.com, Charelle Reads and PropelHer. I also release a new podcast each week for Free and Figuring It Out and write a Motivational Monday email for all the PropelHer subscribers. Oh,…

Looking for some content ideas for your email newsletter? Do you know that you need to be sending out emails regularly to your list but struggle to know what to write? Scroll down to find out 9 content ideas that you can use for your upcoming newsletters.   1. Connect…

Do you have a mailing list that you’d like to regularly send email newsletters to? A great way to consistently email your mailing list is by having a content plan. Keep reading to find out how to create a content plan for your email newsletter and consistently send newsletters to…

Have you been told that you need to start an email newsletter for your small business but not sure what you to do? Don’t worry I’m here to help you. I’m going to explain what an email newsletter is, why email newsletters are so important for small business and how…

Want to know how to use dynamic content in your emails? In this post, I will example what dynamic content is, why using dynamic content is a great marketing tool and how you can start using dynamic content in your emails. This post may include affiliate links, which means that…

When it comes to numbers in your business is 10k such an important number? 10k is spoken about a lot in the online world and recently I realised it featured a prominent place in my business goals too.   This post may include affiliate links, which means that if you…

Are you currently doing your own marketing for your business? Are you acting as the Chief Marketing Officer of your business as well as the Chief Executive Officer? Feel like your marketing to-do list is never-ending? Well, that is because even though technically you are filling in for one title…

Have you ever thought about using Pinterest to market your business? For years I’ve known that Pinterest can be a powerful marketing channel but I’ve never 100% committed to creating and consistently following a marketing strategy for Pinterest. For 2020, I’ve decided to focus on using Pinterest to promote my…

Have you heard about affiliate marketing and want to find out how to get started with affiliate marketing for yourself? Keep reading as I’m sharing 3 different ways that you can get started with affiliate marketing.   WHAT IS AFFILIATE MARKETING? Affiliate marketing is where an affiliate receives a commission…

Want to create a 2020 marketing plan for your business? If so, you are in the right place if you are a freelancer, solopreneur or small business owner then you are in the right place. Keep on reading to see my 6-step process, which will help you to create your…

Are you thinking about discounting your services and not sure whether it is the right thing to do? As a service-based solopreneur, freelancer or small business owner discounting your prices is an important business decision and I’m going to walk you through some key things to consider to help you…

Want to know how to manage a side hustle and a full-time job? With more people than ever starting a side hustle, it is becoming increasingly common for someone to have a side hustle and a full-time job, but that doesn’t mean it is easy to manage. However, by making…

Do you want to find out how to create your first passive income stream? As a business owner, it is vital that you make money. You can generate money in many ways. Income can be described as passive income or active income. And then you can accept one-off payments or…

Are you an entrepreneur or business owner looking for ways to improve your network? The fact is having the right network of people around you is important for everyone, but as an entrepreneur, it is especially important. Maybe you have seen people talking about having a business bestie and you…

Have you seen adverts for project management tools or heard people talking about them and think they are just for people in big teams or corporate companies. Well, I’m here to tell you otherwise. Project management tools should be used by anyone in business whether they working for a multi-national…

Do you know that you need a plan for your business but aren’t sure how to get started? I’m going to share how to create a 12 week plan for your business so that you can start planning for your business like a professional.     Hopefully, you already know…

Marketing has been my passion and profession for nearly a decade, but when I pivoted my business to focus on working with entrepreneurs, instead of artists, I kept hearing the phrase “the riches are in the niches” ringing in my ears. As a good marketer, I knew I needed to…

Looking for a way to fit more business education into your day? If so listening to business podcasts may be the answer for you. Podcasts are growing in popularity year on year and it makes absolute sense. Podcasts are a great way to use what could otherwise be dead time.…

In December 2018 I embarked on a new adventure - a podcasting adventure! Earlier on in the year, I had made the decision to drastically reduce the amount of content I made for PropelHer’s YouTube channel so I could start a podcast. I already had a YouTube channel and had…

Are you a solopreneur, service-based entrepreneur or small business owner looking to conduct your own mid-year business review? If so, you are in the right place as I’m going to walk you step-by-step through how to perform your own mid-year business review.   REVIEW YOUR ANNUAL GOALS Firstly, I want…

Have you heard about the One Funnel Away Challenge and want to know what it is about and whether it is worth the $100 investment? In this post, I will be sharing exactly what the One Funnel Away Challenge is. I will be sharing what you get when you join…

Want to know how to use hashtags on Instagram? Maybe you are new to using Instagram to market your business or brand, or maybe you have been using Instagram for a while and want to improve your knowledge. Either way, in this post I will be breaking down how you…

Are you thinking about using a social media scheduler to help plan your social media content? Heard people talking about Later, Planoly and Plann and not really sure what you should be using. In this post, I’m going to share why Later is the best free Instagram scheduler.   9th…

Have you heard people talking about ‘Instagram pods’ and not sure what they mean? Heard they are a great way to boost your Instagram engagement and want to find out more? Well keep on reading       WHAT IS AN INSTAGRAM POD? An Instagram pod, sometimes called an Instagram…

I’m happy to admit that Instagram isn’t a platform that naturally calls to me. I’m so not a person who cares for pretty pictures. I described myself as someone who values Function over Fashion or Substance over Style. However, I appreciate the value it offers businesses. Through PropelHer, I have…

Facebook Ads have revolutionised the world of advertising. As someone with an advertising background, it is amazing to see how Facebook Ads have changed the face of advertising. Facebook has enabled anyone to be able to create and run adverts from such a low entry point. In my mind, Facebook…

A new year is a great time to get prepared in your business. You are given a blank canvas of 12 months to do as you please, but to make the most of them you should think now about what you want to achieve and then how you are going…

When it comes to marketing, content marketing has become a major focus for many businesses. However, not all content is created equal and it is super important that you generate high-quality evergreen content for your business. In this post, I will be sharing why you need to be creating evergreen…

Are you thinking about using launches within your business? Heard about 5-, 6- or even 7- figures launches and want to get in on the action? Well keep on reading as I’m sharing 3 reasons you might want to use launches in your business When it comes to marketing, I…

Do you feel like you are constantly creating and posting content to grow your business? Are you fed up of thinking on the spot and want to get more organised with your marketing content? Well, in this post, I will be sharing how you plan your content for a week…

Are you looking for a way to create an evergreen sales funnel for your business? Want to start using your blog content more strategically to fuel sales in your business? If so, then keep on reading as I will be sharing how you can use blog content to drive traffic…

Do you dream of being seen as an expert in your industry? Do you want to build a business where people pay you for your advice? If so, then Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay You For Your Advice by Russell…

Are you focusing on vanity metrics rather than metrics that are really important to your business and success? In love with your list size, followers and web traffic? If so in this post I will be sharing why you need to stop focusing on vanity metrics and then sharing the…

Are you currently evaluating your marketing? Many entrepreneurs are scared by numbers and as a result never review their marketing activity, but if you don’t evaluate your marketing you could be wasting your time and money. Evaluating your marketing is key to understand what is working and what isn’t working.…

Are you currently creating and posting your social media as and when? If so, it is likely that you are wasting valuable time and not creating the best content you can. Find out below the 6 reasons why you should schedule your social media content in advance.   Reason 1…

Creating high-quality content is a time-consuming activity and with an ever-growing number of platforms for entrepreneurs to promote themselves, and their businesses, on content creation can be a full-time activity. However, I'm sure you started your own business to do great work and not to spend all day marketing it.…

There is no doubt about it - creating marketing content for your business can be time-consuming. With a never-ending number of ways to market your business, the amount of content business owners can make today can be staggering and is constantly increasing. However, your time is precious and I am…

Do you dream of running an online business? Heard of people building their business online and want a piece of the action for yourself? If so, then check out my book review of DotCom Secrets: The Underground Playbook for Growing Your Company Online by Russell Brunson to see if it is…

Do you wish you had more customers or clients? Well, wishing for more isn’t going to create more. Right now, the world is full of potential customers and it is your job to lead them on a journey and turn them from a potential customer into an actual customer. Thinking…

When it comes to marketing your business, social media is one of the methods many entrepreneurs consider first. Most entrepreneurs have used social media personally and so are familiar with the platforms, whereas other marketing methods like email and paid advertising are new territory. There is also the added bonus…

Have you set marketing goals or objectives for your business? If you haven’t don’t worry you are not alone. Whilst most business owners realise the importance of business goals or objectives, it is common for entrepreneurs to have skipped over setting marketing goals or if they have set goals they…

For most entrepreneurs, but especially service-based and ‘expert’ businesses, it is essential that you are creating free valuable content online that people can easily access. Creating high-value content should be a central part of your content strategy for a number of reasons.   It will help to position you as…

One of the most common questions I get asked is ‘How do I make more money’? The fact is if you aren’t making money (and I would argue if you aren’t making enough money to pay yourself) then you just have an expensive hobby. Whether you are starting a new…

Are you currently offering a lead magnet or freebie to grow your mailing list? Would you like a way to add a form of passive income into your business? Looking for a way to offset your advertising costs for acquiring new email subscribers? If you answered yes to any of…

Unless you have been living under a rock for the last ten years then I am assuming that you have heard of the Mark Zuckerberg’s social media platform, Facebook. It is likely that you already use Facebook personally and no doubt if you are reading this article you have heard…

Sales Funnels are a key marketing tool for online businesses. They are designed to move a customer on a journey and in this post I will be sharing how even though I knew the King of Sales Funnels, Mr Russell Brunson, was trying to encourage me to buy more - I…

Do you have a mailing list for your business but not sure how to segment it? Do you send every email to everyone and would like to start emailing more strategically? In this post, I will be sharing 3 ways that you can start segmenting your mailing list. Please note:…

Whether you are a solopreneur or a small business owner, when you first start your business, you might be limited in financial resources and be ‘bootstrapping’. Now I am a big believer in bootstrapping because that is exactly how I have built my business. Now there are lots of free…

Want to use Instagram strategically to market your business? Fed up of posting on the fly and want to plan your content ahead of time? In this post, I will be sharing how you can plan your Instagram feed content for 30 days so that you maximise your time and…

Are you planning on launching something soon? Maybe a podcast, a new programme, a live event or a book? Regardless of what you are launching, the fundamental launching process is the same and in this post, I will walk you through the 3 essential launch phases to ensure your launch…

Are you using Facebook Ads to market your business? Whether you are spending ten, hundreds or thousands of pounds you should be A/B testing your Facebook Ads. In this post, I will be sharing a few different ways you can A/B test your ads to maximise your conversion rate and…

If you are marketing your business online then I would hope by now you have come across the phrase call to action or CTA. A call to action is simply an instruction that is included in your marketing that is actively asking the content consumer to take an action. Call…

As a marketer and a website owner, Google Analytics has to be one of my favourite tools. I can’t believe how much insight Google provides to website owners for free. Now when you start delving into Google Analytics it can be overwhelming as there is so much information. So here…

Time is precious for everyone and even more so if you are a solopreneur or small business owner. That is why it is key to make technology work for you and automated email campaigns are a great example of this.   WHY AS A SMALL BUSINESS OWNER YOU SHOULD USE…